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Featured Explore Our Culture Careers Yes, You Can Be a Tech Innovator at Morgan Stanley Technology CLEAR Inclusive Ventures Lab 20 Women Founders Who Have Raised More Than $1M Mar 23, 2023

These alums of our in-house startup accelerator for underrepresented founders have all marked a major milestone as women entrepreneurs.

Key Takeaways Startups launched by all-women teams raised 1.9% of all VC funds in 2022, a drop from 2021.1 The Morgan Stanley Inclusive Ventures Lab, a startup accelerator which helps underrespresented founders gain access to capital, aims to help close that gap. This year, the Lab celebrates 20 women alums of the program who have raised more than $1M, a milestone achieved by fewer than 2,500 women in the U.S. Last year, U.S. startups with all-women teams received 1.9% of the approximately $238.3 billion in venture capital allocated, a drop from the previous year1, despite the fact that female-founded companies continue to outperform the broader market when it comes to the median time it takes to exit.2 Meanwhile, in Europe, funding to women-only teams dropped from 3% in 2018 to 1% in 2022.3

 

Morgan Stanley Inclusive Ventures Lab (the Lab) is striving to change that. Since its inception in 2017, our in-house startup accelerator—which provides access to capital, curated content and powerful networks to early-stage technology and technology-enabled companies led by underrepresented founders in the U.S. and Europe, the Middle East and Africa—has had 20 women alums raise $1 million or more in venture capital. Most recently, that honor has gone to Mandy Price, Founder and CEO of Kanarys, who has raised over $10M, a milestone only 20 Black women in the U.S. like her have passed4  (including Lab alums, Elise Smith, Founder and CEO of Praxis Labs, Tanya Van Court, Founder and  CEO of Goalsetter, Lisa Skeete Tatum, Co-Founder and CEO of Landit and Reham Fagiri, Co-Founder and CEO of AptDeco).

 

In fact, raising $1M in capital is an achievement reached by only about 2,300 women total in this country as of 20195—and only 289 Black and Latina women as of February of last year6. Here’s a bit more about a few of the remarkable Lab alums who have done so, along with some stats on their companies.

2022 Cohort -
Jenny Tsai, Founder and CEO Company: WeArisma

Elevator pitch: We are a global enterprise SaaS influencer analytics platform helping large-scale companies to optimize marketing spend and to achieve communication objectives.

Funding raised to date: £3.5

-
Ashleigh Wilson*, Founder and CEO, and Andrea Arceneuax, Co-Founder and CEO Company: AuditMate

Elevator pitch: We are a provider of SaaS-driven vertical transportation maintenance and contract management services. The solution helps property managers with contract analysis, maintenance completion reporting, compliance management and more

Funding raised to date: $6.5M

*pictured

The Lab truly changed the trajectory of my company. The staff, mentors and advisors coached me, provided resources, and encouraged me when I needed it. SaLisa Berrien, Founder and CEO, COI Energy 2021 Cohort Barbara Jones, Founder and CEO Company: Lillii RNB
Elevator pitch: We are a boutique IT consultancy whose signature software product enables retailers to seamlessly integrate their point-of-sale systems with return management applications, saving both time and money. 
Funding raised to date: $4M

Mandy Price, Co-Founder and CEO Company: Kanarys
Elevator pitch. We offer a Diversity, Equity, and Inclusion (DEI) focused SaaS platform that delivers companies clear metrics to diagnose, prioritize and optimize DEI efforts
Funding raised to date: $10M+

Tiffanie Stanard, Founder and CEO Company: Stimulus

Elevator pitch: We are a relationship intelligence SaaS platform that uses data & analytics to simplify how companies make purchasing decisions by offering vendor search, evaluation, selection & management tools.

Funding raised to date: $2.75M

Dana Weeks, Co-Founder and CEO Company: MedTrans Go
Elevator pitch. We provide a tech-enabled patient optimization platform that aims to reduce medical appointment cancellations by providing patients access to medical transportation, interpretation services, Rx delivery and telemedicine services.
Funding raised to date: $5.3M

When we started at the Lab, we were in three states: Tennessee, Mississippi and Arkansas. And today, we've grown our transportation network to 14 states. Dana Weeks, Co-Founder and CEO, MedTrans Go 2019 and 2020 Cohorts Erica Plybeah Hemphill, Founder and CEO Company: MedHaul

Elevator pitch: We are a web-based marketplace for health-care providers to book personalized non-emergency medical transportation for patients, based on their special needs.

Funding raised to date: $2.5M

Jasmine Shells, Co-Founder and CEO, and Denise Umubyeyi, Co-Founder Company: Five to Nine

Elevator pitch: We are a platform for human-resource teams to improve workplace connectivity and promote inclusion, as well as manage and measure real-time employee feedback on culture-building opportunities.

Funding raised to date: $4.25M

Elise Smith, Co-Founder and CEO, and Heather Shen, Co-Founder and CPO Company: Praxis Labs
Elevator pitch. We are a software-as-a-service company that develops virtual-reality-based diversity and inclusion training modules for the workplace.
Funding raised to date: $18.7M

B.J. Wiley Williams, Founder and CEO Company: SoHookd

Elevator pitch: We are a wellness rewards platform that allows companies to reward and incentivize customers and employees at scale. 

Funding raised to date: $2.5M

Raising money is a much longer journey than a week or two, at least for most Black entrepreneurs. Erica Plybeah Hemphill, Co-Founder and CEO, MedHaul 2018 Cohort SaLisa Berrien, Founder and CEO Company: COI Energy
Elevator pitch. We offer an integrated artificial intelligence platform for electric utilities to eliminate energy waste, save on energy costs and protect the environment.
Funding raised to date: $3.1M

Lora Ivanova, Co-Founder and CEO, and Ursula Hessenflow-Cruz*, Co-Founder Company: myLAB Box
Elevator pitch. We provide a direct-to-consumer platform for at-home health testing and treatment, delivering lab screenings and consultations with unprecedented convenience and privacy at a competitive price.
Funding raised to date: $2.6M 

*pictured

Tanya Van Court, Founder and CEO Company: Goalsetter
Elevator pitch. We offer a goal-based gifting and savings platform for children that is funded by the children, their parents, and other friends and family, allowing kids to save for their own short- and long-term goals.
Funding raised to date: $20M

Our concept, which faced so much doubt and even ridicule at the start, is now getting established as the new standard of care. This gives me a lot of faith as an entrepreneur to trust my gut and not shy away from challenges. Barbara Jones, Founder and CEO, Lillii RNB, Inc. 2017 Cohort Reham Fagiri, Co-Founder and CEO Company: AptDeco

Elevator pitch: We connect buyers and sellers of quality pre-owned furniture via its peer-to-peer online platform, offering a complete end-to-end service including coordinated pick-up and delivery.

Funding raised to date: $17.1M

Lisa Skeete Tatum, Co-Founder and CEO*, and Sheila Marcelo, Co-Founder Company: Landit

Elevator pitch: We provide a a two-pronged approach to increase the success of, and engagement with, women in the workplace, delivering personalized, application-based advice at the individual and enterprise level.

Funding raised to date: $19M

*Pictured

 

Interested in the Morgan Stanley Inclusive Ventures Lab?

Read about the firm's in-house accelerator for diverse-led startups.

Learn About the Lab More Insights Sales & Trading Connecting Female Hedge Fund Managers to Capital As women in the hedge fund industry raise record amounts of capital, Morgan Stanley’s Tracy Castle-Newman explains how her decades-long work supporting female hedge fund managers is helping change the face of Wall Street and bringing value to clients. Research Gender Diversity Keeps Paying Dividends Greater workplace equality continues to boost companies' performance, according to Morgan Stanley’s proprietary HERS ranking. Institute for Sustainable Investing The Impact of Climate Change on Women and What Investors Can Do Climate-related issues such as water scarcity, natural disasters and access to electricity have a disproportionate effect on at-risk female populations. Here’s what investors can do. Sales & Trading Connecting Female Hedge Fund Managers to Capital Research Gender Diversity Keeps Paying Dividends Institute for Sustainable Investing The Impact of Climate Change on Women and What Investors Can Do Disclosures  

1PitchBook-NVCA Venture Monitor, January 11, 2023

2All In: Women in the VC Ecosystem, PitchBook, November 3, 2022.

3State of DEI, Atomico, October, 2022.

42021 Diverse Founder Report: The Rise of Late Stage, Harlem Capital and Crunchbase, February, 2022.

5”Project Diane 2022,” Digital Undivided, March, 2023.

6 Female Founders Who Have Raised $1mm+ of Venture Capital, Harlem Capital Partners, March 2020.

 

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